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RevUp Team

Maya Madden, CEO

An unwavering Faith Based Leader born and raised in Alabama mentored by some of The USA's most successful entrepreneurs; I possess a resolute commitment in achieving my goals. Guided by my deep love for lucrative asset management, I fearlessly A/B test innovative concepts and curate top-performing teams.

Off-duty, I uphold my family's legacy of inspiring entrepreneurs, spend time on my fifth-generation family-owned coffee farms located even further south in Guatemala, elevating our 7 brick and mortar stores in Alabama, manage US wholesale operations and enjoy quality time with my family, friends and the most handsome Chocolate Labrador on the planet, Patch Madden.

Previously: Landing, Evernest & Pack Health.

Ivana Sinibaldi-Ellis,
Director of Revenue

I am deeply determined in my work analyzing and optimizing revenue streams and operational toolkits for RevUp Mastery™ and our valued clients across the Globe.

I hold dual degrees in Marketing and Business Management from Hult International Business School in San Francisco and London. Hult is renowned for its' triple accreditation held by only .01% of business schools worldwide.

In my free time, I channel my competitive energy into running marathons across the globe, recharge on my fifth-generation coffee Farms in Guatemala and manage our family controlled export + import operations. Additionally, I find immense joy spending time with my family, friends and holding on for dear life as Maya soothes me through private take-off to one of our farms or many family-owned properties around the globe. 

MaryAnn Pastrana,
Director of Culture

As the Leader of Cultural Development, I drive alignment among all RevUp Mastery initiatives. I sustain strong foundations that maintain our high standard for leadership culture, collaboration and individual contribution. As RevUp Mastery's first employee, I am whole-heartedly committed to our mission of educating others in the medium they absorb best. 

My determination and passion stems from my strong supportive family background. I am also fortunate to be supported by inspiring mentors, nature, animals, and beautiful waters which instill in me a deep appreciation for the world's environment and love for challenging adventure.

Heidi Alfonso, 
Marketing Executive

I am passionate about designing visually engaging graphics and content to elevate the mediums our partners use to understand, implement and retain our solutions. I work closely with my teammates to create stunning visuals that evoke emotion and accurately reflect our message, values and education.

Whether it is crafting social media graphics, designing marketing materials, or developing multimedia content; I bring a unique creative touch to everything I produce. Through my expertise, I help our mission stand out and engage with our partners in meaningful ways.

Jarrett Lau, 
Channel Partner

Born and raised in Boston, I pursued higher education at the University of Toronto, instilling in me a global perspective. I am heavily influenced by my entrepreneurial father's teachings, which inspired my love for revenue and fuels my belief in boundless opportunities.

In my role, I identify and source skilled remote staff members. My ultimate goal is to assist entrepreneurs in successfully scaling their businesses.

When away from my professional obligations, I embrace the spirit of adventure, having traveled to over 100 countries, surfing, and experiencing diverse cultures. My pursuit of adventure has not only broadened my horizons but sharpened my skills in managing my companies remotely.


Priscilla Chacur, 
Data Analyst

Pursuing my Masters in Data Analytics from Hult Business School in Boston, I have a strong focus on revenue generation and extracting valuable insights from data to optimize business performance. By uncovering hidden trends and patterns, I identify revenue growth opportunities and drive performance optimization. I am thankful for the upward mobility opportunities RevUp Mastery has to offer me and am absorbing so many valuable insights and lessons like a sponge!

With a passion for continuous learning, I am equipped with the knowledge and expertise to contribute significantly to our revenue generation efforts. In my downtime, I enjoy curling up with a great book and immersing myself in captivating stories that broaden my perspective on life.

JP Forno, 
Talent Acquisition

With 8+ years assisting in scaling various organizations, I have acquired expertise in talent acquisition. My work as a talent acquisition channel partner with RevUp Mastery is focused on sourcing EOR Compliant international talent.

While obtaining my Bachelor in Entrepreneurship and International Business from Arizona State University, I uncovered my passion for building scalable business models designed to create social and environmental impact. In my free time, I enjoy playing sports (basketball, billiards, boxing, etc.) and learning about different subjects such as creative design, biomimicry, and regenerative agriculture.

Angel Pruna, 

I am committed to building strong and lasting relationships between RevUp Mastery and our partners. I am skilled in active listening and persuasive communication, which allows me to effectively engage with inquisitive partners and promote the benefits of our solutions.

My aptitude for learning and natural competitiveness drive me to consistently seek out ways to improve my performance and exceed expectations. In my free time, I enjoy gaming, which helps me unwind and sharpen my problem-solving skills.

Samuel Welsh,
Associate Consultant

As an exceptionally warm-hearted communicator, I thrive on the opportunity to meet new people and cultivate lasting relationships. Connecting with others is my passion, and I am equally dedicated to continuously learning and teaching others how to build optimized teams while effectively managing and maximizing their growth efforts.

I hold a Bachelor of Business Administration degree in Finance from Augusta University in Georgia. When I'm not immersed in the world of business, you'll find me indulging in my love for golf and any sport that challenges me physically and cherish moments spent with my two beloved dogs, Sig and Ziva.

Astrid Jerez, 
Marketing Associate

Raised in Venezuela, I bring a diverse cultural perspective and a passion for helping others stand out in creative ways. Having worked with well respected companies in Alabama for the last two years, I uncovered my intuitive nature and developed my skillset for brand awareness and marketing strategy.

When I'm not engrossed in my various projects, you'll find me tending to my home's garden and plant collection, some of them nestled in handmade cement pots - a testament to my love for nurturing and growth. My passion for growth drew me to RevUp Mastery's mission.