I had planned to write about why most small business owners fail at hiring their first salesperson, but that can wait. Today, I want to share something more personal—a story that’s less about strategy and more about the internal battles we all face. It’s about fear, embracing...

Why does war ensue? Boredom, resources, and power. But your audience? They’re focused on value and safeguarding their funds, not noise. And your competitors definitely don’t care to share. It’s a tale as old as time, and these days, with AI, bland inbox crowding is a nightmare.

It’s a question I get all the time. My clients usually come in at one of three stages: they’re either fresh start-ups, established but finally ready to go all-in on growth, or embarking on a second venture. The answer? It’s not what they’re expecting.

Years ago, a boss...